Okay right now we know www.furusato-ouen.com articles is king. Not to mention since i will be creating our very own blogs, (remember blogs is certainly short slang for Websites – which is what their very own “formal and official” name is), almost all of our details is going to be “unique” and “Original”. Yet once in a while, since you’re only individual, and since we all simply cannot “create” more and more information, we might copy facts from other sites. That is amazing. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.
Now let me make this crystal clear. If you are supplying a service to people, where your main business is to offer away links to other places exactly where people are able to get information, in other words you are a repository where people come to get backlinks, because you already did all the groundwork – that is certainly fine. Since what you will loose in articles, you will make up in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE BITES – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content is usually not the only parameter an Search Engine discusses. Not by a long shot.
This really is a critical indicate keep in mind. Every thing we should talk about, just about every method, from content to email to data to whatever, has nonetheless one goal in mind. To consistently and constantly maximize and build your internet site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the support you are providing, to come back. Therefore please differentiate regarding the end goal and the methods. Articles (discussed in our first article) is a approach towards the objective of getting listed in a good placement on a search engine, and the goal is to have got people make use of and come to your web page or blog, and produce a “buzz” about it. (We might talk about that much later in our series. )
Let us go back to content for a moment. Here we are dealing with something that pretty much all writers learn about and are knowledgeable about. Text, key phrases, phrases. First, unique textual content.
So in order to continue on our personal fairly logical path, we all will now pay attention to the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Before explaining precisely what these are and either their particular importance or total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more cautiously.
If you have an online site selling frizzy hair beauty assists, you will want to sell off your materials writing content around whatever you are selling. Clearly if you publish something about the between the latest models of of dishwashers, this is not going to relate to the “subject matter” and content of your site. So you should write articles or blog posts around your mane supplies. You are likely to write content articles on great hair care, on how to dye your mane, how to get gone split-ends, how often to shampoo etc . etc .
Our magic hair webpage is called “Hair Is Not really Forever”. Nevertheless this is our site at the moment and we will retain it as we go along. hairisnotforever even offers a blog page. This blog we will contact “SilkyFairHair” and we will put it, with regard to our example in under the name of the proprietor who may be aptly known as Mr. Nor Hair. So now we have as follows:
1 . Site – Wild hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL is definitely fictional)
These types of names Are very important and so are the URL’s. (URL stands for Common Resource Locater). So keep them in mind even as we go along through these articles specially when I get to the article on the importance of finding the right name.
And so Mr. Neither Hair wonderful wife, Mrs. Purple Hair work together. They create the website, get all the necessary stuff to sell anything on it, write a couple of content articles about your hair and sit back and wait for an people to arrive beating the “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or perhaps as you declare in British, “Knock. Knock. Good Morning! Any person Home? ”
Okay the Hair couple know about keywords. Therefore they build articles through which EVERY phrase has the term hair in it (or balding). Although hair is the name of the video game. They make sure their content is main, and once they may have written two HTML webpages of mane articles, smartly placed by their cousin the graphic specialist (who can be bald) about the advertisements for hair companies now they think they are done!
Woah! Not by a LONG SHOT! And here is just where it gets depressing to get the uninitiated and non-dedicated people.
I want to deal with the “keyword” concern. Keywords are just like indices or if you wish, different types. A key word is something that the search engine looks for and validate (in our day), to use as among the parameters as to how to list your site.
The keywords we all refer to happen to be in two distinct and totally different areas. The 1st in the webpage header of the site. in what is known as the section pertaining to “meta” tags. We can deal with meta tags in a different article, on the other hand let us simply just say these are the keywords most search engine look for (with their “bots”) when visiting your site. An example destinazione tag intended for keywords upon our internet site may appear like this:
Again in our article(s) on meta tags all of us will talk about these keywords, and the meta tag, but for now take this as a provided these are some of the keywords which is to be in the destinazione tag.
When the Search Engine technology first became popular and the meta tag were put in place, the keywords tag was critical. Search engines like google looked at the keywords inside the meta label and supposed that was what the web page was about and listed the internet site under those keywords. This is caught onto immediately, and humans currently being the crafting devils they are simply, began position keywords that had nothing to do using their sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Visitors & Eyeballs)
So porn sites specifically, adopting this as yet one more “fool the engine” technique, would place keywords just like “hair”, “technology” etc . to their meta tags, and offer the site a great innocuous name and voila, more traffic.
Thus in the never ending battle Search engines like google caught in, and performed a few things. They deprecated the importance belonging to the keywords in the meta tags according to their methods, UNLESS the information on the site essentially did match the keywords. Of course , this was not enough because porn sites will place “real” articles around their stuff. I will give you a SUBSTANTIAL example that we find funny, but it is very serious.
In one of my posts in the blog, you can watch my biography which is picked up by search engines like google. The other day I just received an email from an ancient flame of mine stating “I freaked out. My spouse and i googled you, under Allen Gross Article writer, and you are associated with a site regarding tushy’s! inch So I move and Yahoo it, and sure enough in like the 5th position are these claims: “Ted Gross’s Unofficial Biography – The true Version by Tushy” as well as I simply click and obtain led to a further site (no url in this article as I will not want to publicize that site with regards to obvious reasons) and I arrive to a porno site which usually ripped off, out of all the content to the internet, MY profile to put around their porn advertising. UGH! However you see that is certainly how crafty people are!
(Here we are not going to talk about “splogs” – that means “spam blogs” yet. Yet keep it in mind. )
Okay ok now what happens – not theoretically but in practice.
Two scenarios: 1 . You may have keywords inside your meta point (and you ought to have them! ) The little Search Engine “bot” (that is a software program whose work it is to travelling around the Net, never sleeps and never consumes and gets into all those porno sites also!, and accumulates information on PRETTY MUCH ALL sites therefore the information may be categorized), reaches our web page of hairisnotforever and says the keywords on the web page. Then this little robot makes a snapshot of the web site. Then the algorithms take over and match the keywords inside the meta tags to the text and stuff with your site. (Remember Search Engines tend “see”, they are simply NOT vision (males will be visually oriented not Search engines like yahoo! ) hence graphics are certainly not taken into account unless you use the betagt tag. ) The algorithms get more and even more sophisticated as time goes on and they search for content, keywords, phrases etc . (Remember classic content! )
2 . You have no keywords in your traguardo tag hence the engine simply just looks at your content.
So our happy few figures fine lets place the word wild hair say, in every single sentence at least 3 x. NO! May do that. Overuse of a key word is a red-flag to a Search results and you will be penalized for it! It should be used and used usually, but NOT overused.
Now when you Google with respect to hair goods using the term “balding”, the Search Engine has the keyword, and based upon a million variables decides what position for your specific keyword, hairisnotforever may have, and rss feeds it out.
Therefore our few figures the actual hell. All of us will also promote mascara, and in addition they put in a photo advert and the word mascara in their keywords, without having any kind of content correctly. Well then will most likely be listed when the last from the last belonging to the last for everyone looking for “mascara”. So in this lesson the formula is certainly:
“Content+Keywords inside the content+Keywords in Meta label. ”