OK right now we know content material is king. And since we are creating our personal blogs, (remember blogs is short slang for Websites – which can be what their “formal and official” identity is), almost all of our data is going to be “unique” and “Original”. Yet regularly, since we have become only individuals, and since we simply cannot “create” more and more facts, we can copy data from other sites. That is interesting. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and postpone writing anything at all.
Now let me make this obvious. If you are supplying a service to the people, where most of your business is to offer out links to other places where people might get information, in other words you are a database where persons come to get backlinks, because you already performed all the study – that is fine. Mainly because what you will loose in articles, you will constitution in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE HITS – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content can be not the sole parameter an Search Engine looks at. Not by a long shot.
This can be a critical indicate keep in mind. The whole thing we should talk about, just about every method, by content to email to data to no matter what, has nevertheless one objective in mind. To consistently and constantly boost and build your web site “hits”. To make certain you have a great ever-growing “fan” club “motivated” because of the service you are providing, to come back. Therefore please differentiate between your end goal and the methods. Content (discussed within our first article) is a technique towards the aim of getting classified by a good posture on a internet search engine, and the aim is to have got people make use of and come to your site or blog, and build a “buzz” about it. (We is going to talk about this much later within our series. )
Let us return to content for the moment. Right here we are discussing something that all writers learn about and are familiar with. Text, ideas, phrases. Primary, unique text message.
So to be able to continue on our personal fairly reasonable path, we will now focus on the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Just before explaining precisely what these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more properly.
If you have a site selling your hair beauty products, you will want to sell your material writing content material around what you are selling. Certainly if you create something about the difference between the latest models of of dish washers, this is not gonna relate to the “subject matter” and articles of your site. So you might write articles or blog posts around your hair supplies. You are likely to write articles on great hair care, to be able to dye flowing hair, how to get gone split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair site is called “Hair Is Not Forever”. Yet this is each of our site for the moment and we will keep it as we go along. hairisnotforever also has a weblog. This blog we will call “SilkyFairHair” and we will put it, for the sake of our case in point in under the proprietor who’s aptly called Mr. Nor Hair. Right now we have the following:
1 . Web-site – Hair Forever @ 2 . Weblog – SilkyFairHair @ (this URL is fictional)
These types of names ARE important and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind as we go along through these articles in particular when I reach the article over the importance of finding the right name.
And so Mr. Nor Hair and his wife, Mrs. Purple Frizzy hair work together. They will create the internet site, get all the necessary stuff to sell anything on it, set a couple of articles about mane and sit back and wait for an people to come beating all their “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which actually means “Good Morning”), or perhaps as you say in The english language, “Knock. Knock. Good Morning! Any person Home? inches
Okay the Hair couple know about keywords. Therefore they develop articles by which EVERY term has the term hair in it (or balding). Yet hair may be the title of the video game. They make sure their content material is first, and once they may have written two HTML internet pages of frizzy hair articles, intentionally placed by way of a cousin the graphic musician (who is certainly bald) around the advertisements intended for hair companies now they presume they are completed!
Woah! Certainly not by a VERY LONG SHOT! Here is wherever it gets depressing pertaining to the uninformed and non-dedicated people.
We will deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, groups. A key word is something that the search engine looks for and validate (in our day), to use as one of the parameters as to how to list your site.
The keywords we refer to happen to be in two distinct and totally different areas. The primary in the web page header of this site. about what is known as the section just for “meta” tags. We definitely will deal with meta tags in a unique article, on the other hand let us just simply say these are generally the keywords most search results look for (with their “bots”) when visiting your internet site. An example traguardo tag with respect to keywords upon our site may appear to be this:
Again within our article(s) about meta tags we all will talk about these keywords, and meta tags, but for right now take that as a granted these are some of the keywords that is to be in the coto tag.
If the Search Engine technology first became popular and the meta tag were put in place, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta draw and answered that was what the site was about and listed this website under the ones keywords. It was caught on to immediately, and humans simply being the crafty devils they may be, began position keywords that had not do using their sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Gets & Eyeballs)
So adult porn sites especially, adopting this kind of as yet one other “fool the engine” approach, would set keywords like “hair”, “technology” etc . to their meta tags, and present the site a great innocuous term and there you are, more traffic.
Therefore in the never-ending battle Search engines like yahoo caught in, and have a few elements. They deprecated the importance of your keywords in the meta tags with respect to their methods, UNLESS this article on the site in fact did meet the keywords. Of course , this was not enough when porn sites will put “real” content around all their stuff. Let me give you a TRUE example that we find funny, but it is extremely serious.
In a single of my posts on my blog, you will find my bio which is got by search engines. The other day My spouse and i received a message from a well used flame of mine stating “I freaked out. My spouse and i googled you, under Wyatt Gross Copy writer, and you are linked to a site regarding tushy’s! inch So I visit and Google it, and sure enough in like the 6th position are these claims: “Ted Gross’s Unofficial Bio – The Real Version by simply Tushy” not to mention I click and receive led to one more site (no url below as I do not want to publicize that site meant for obvious reasons) and I come to a adult site which in turn ripped off, of all the content for the internet, MY profile helping put around all their porn ads. UGH! But you see that can be how crafting people are!
(Here we are never going to talk about “splogs” – that means “spam blogs” yet. Although keep it in mind. )
Okay so what now happens – not theoretically but in practice.
Two situations: 1 . You may have keywords within your meta draw (and you should have them! ) The little Google search “bot” (that is a computer program whose work it is to travelling around the Net, never naps and never feeds on and gets into all those porno sites too!, and accumulates information on ALMOST ALL sites hence the information may be categorized), goes to our web page of hairisnotforever and says the keywords on the page. Then this kind of little android makes a overview of the site. Then the methods take over and match the keywords inside the meta tags to the text and stuff with your site. (Remember Search Engines is not going to “see”, they can be NOT visible (males will be visually oriented not Search engines like google! ) and so graphics are generally not taken into account if you use the altbier tag. ) The methods get more and even more sophisticated as time goes on and they search for content, keywords, phrases etc . (Remember unique content! )
2 . You may have no keywords in your destinazione tag and so the engine simply just looks at your articles.
So the happy couple figures alright lets put the word wild hair say, in every single sentence by least three times. NO! No longer do that. Excessive use of a key phrase is a red-flag to a Google search and you will be punished for it! It should be used and used frequently, but NOT over-used.
Now at the time you Google designed for hair goods using the term “balding”, the Search Engine has the key phrase, and based on a million guidelines decides what position to that specific key word, hairisnotforever may have, and rss feeds it out.
Thus our few figures www.tiyatrotam.com what the hell. We all will also offer mascara, and so they put in a photo advert and the word wimpernbetonung in their keywords, without having virtually any content correctly. Well then will probably be listed since the last of this last from the last for anyone looking for “mascara”. So in this lesson the formula is certainly:
“Content+Keywords in the content+Keywords in Meta indicate. ”