OK so now we know www.camping-bessans.com content material is king. And lastly since we are creating our own blogs, (remember blogs is definitely short slang for Weblogs – which can be what all their “formal and official” term is), the majority of our facts is going to be “unique” and “Original”. Yet regularly, since we have only person, and since we simply cannot “create” more and more information, we might copy info from other internet sites. That is amazing. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and forego writing nearly anything.
Now let me make this distinct. If you are giving a service to the people, where most of your business is to offer out links to other places just where people could possibly get information, therefore are a repository where people come to get links, because you already did all the homework – that is certainly fine. Since what you will loose in content material, you will conjure in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE VISITS – MORE EYEBALLS – MORE PEOPLE VISITING. And content can be not the sole parameter an Search Engine discusses. Not by a long taken.
This really is a critical indicate keep in mind. All kinds of things we is going to talk about, every single method, by content to email to lists to anything, has although one objective in mind. To consistently and constantly boost and build your internet site “hits”. To make certain you have a great ever-growing “fan” club “motivated” because of the service you are providing, to come back. Therefore please differentiate between end goal as well as the methods. Content material (discussed within our first article) is a approach towards the aim of getting listed in a good job on a google search, and the aim is to currently have people apply and come to your internet site or blog, and create a “buzz” about it. (We definitely will talk about that much later within our series. )
Let us get back to content for that moment. In this article we are speaking about something that almost all writers know about and are knowledgeable about. Text, text, phrases. Basic, unique textual content.
So in order to continue on our personal fairly logical path, we will now give full attention to the “text” and what has to be in it. Which will brings us for the subject of “keywords”. Just before explaining just what these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let’s define keywords more properly.
If you have a site selling scalp beauty products, you will want to offer your materials writing content around whatever you are selling. Certainly if you write something about the between the latest models of of dish washers, this is not gonna relate to the “subject matter” and content material of your internet site. So you can write content around your hair supplies. You will write content on good hair care, method dye hair, how to get rid of split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair website is called “Hair Is Certainly not Forever”. Yet this is our site at the moment and we will preserve it as we complement. hairisnotforever has a weblog. This blog we will call “SilkyFairHair” and we’ll put it, with regard to our model in under the proprietor that is aptly known as Mr. Neither Hair. Right now we have the following:
1 . Web page – Your hair Forever @ 2 . Blog – SilkyFairHair @ (this URL is certainly fictional)
These kinds of names Are very important and so are the URL’s. (URL stands for General Resource Locater). So wear them mind as we go along through these articles particularly when I reach the article over the importance of choosing the best name.
Therefore Mr. Neither Hair fantastic wife, Mrs. Purple Curly hair work together. That they create the web page, get all the necessary products to sell a thing on it, create a couple of article content about hair and settle-back and wait for the people to arrive beating their particular “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which basically means “Good Morning”), or as you claim in The english language, “Knock. Knock. Good Morning! Any person Home? inches
Okay the head of hair couple know about keywords. Consequently they set up articles through which EVERY sentence in your essay has the phrase hair in it (or balding). But hair is the name of the game. They make sure their articles is original, and once they may have written two HTML internet pages of head of hair articles, intentionally placed by their cousin the graphic designer (who is bald) throughout the advertisements for the purpose of hair products and now they think they are carried out!
Woah! Certainly not by a VERY LONG SHOT! Here is exactly where it gets depressing intended for the uninformed and non-dedicated people.
We will deal with the “keyword” issue. Keywords are just like indices or if you wish, different types. A key phrase is something which the search engine looks for and validate (in our day), to use as one of the parameters with regards to how to list your site.
The keywords we refer to will be in two distinct and totally different locations. The first in the site header for the site. in what is known as the section intended for “meta” tags. We will deal with meta tags in a varied article, even so let us simply just say they are the keywords most google search look for (with their “bots”) when visiting your site. An example coto tag with regards to keywords in our internet site may look like this:
Again inside our article(s) in meta tags we all will talk about these keywords, and meta tags, but for at this time take this as a offered these are a few of the keywords that will be in the meta tag.
When the Search Engine technology first shot to popularity and meta tags were implemented, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta label and believed that was what the site was about and listed this website under those keywords. This was caught on immediately, and humans currently being the handy devils they may be, began placement keywords that had not do using their sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Traffic & Eyeballs)
So adult porn sites especially, adopting this as yet one more “fool the engine” technique, would put keywords like “hair”, “technology” etc . within their meta tags, and provide the site an innocuous brand and bam !, more traffic.
Hence in the never ending battle Search engines like google caught on, and would a few factors. They deprecated the importance on the keywords inside the meta tags relating to their methods, UNLESS this article on the site essentially did match the keywords. Of course , this did not include enough for the reason that porn sites will set “real” content material around their very own stuff. Let me give you a ACTUAL example that we find funny, but it is incredibly serious.
In one of my posts on my blog, you will see my biography which is found by search engines like google. The other day My spouse and i received an email from a vintage flame of mine stating “I freaked out. My spouse and i googled you, under Wyatt Gross Article writer, and you are linked with a site about tushy’s! inch So I go and Yahoo it, and sure enough in like the 6th position is this: “Ted Gross’s Unofficial Bio – The actual Version simply by Tushy” as well as I simply click and acquire led to an additional site (no url below as I tend not to want to publicize that site with regards to obvious reasons) and I arrive to a adult porn site which ripped off, out of all the content on the internet, MY PERSONAL profile to get around their particular porn adverts. UGH! However you see that is certainly how crafty people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Nonetheless keep it in mind. )
Okay now what happens – not in theory but in practice.
Two cases: 1 . You may have keywords in the meta point (and you should have them! ) The little Internet search engine “bot” (that is a software application whose job it is to travel around around the Net, never sleeps and never consumes and gets to all those adult sites as well!, and accumulates information on EACH AND EVERY ONE sites so the information could be categorized), involves our site of hairisnotforever and states the keywords on the webpage. Then this little robot makes a snapshot of the web site. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff in your site. (Remember Search Engines avoid “see”, they can be NOT vision (males happen to be visually focused not Search engines like google! ) so graphics are definitely not taken into account until you use the oll tag. ) The methods get more and more sophisticated in the future and they look for content, keywords, phrases etc . (Remember initial content! )
2 . You may have no keywords in your coto tag hence the engine only looks at your articles.
So our happy couple figures alright lets put the word your hair say, atlanta divorce attorneys sentence for least 3 x. NO! Do do that. Excessive use of a key phrase is a red-flag to a Search Engine and you will be penalized for it! It ought to be used and used frequently, but NOT over-used.
Now as you Google designed for hair goods using the word “balding”, the Search Engine has the key word, and based upon a million variables decides what position with the specific key phrase, hairisnotforever may have, and rss feeds it out.
Thus our couple figures the actual hell. All of us will also sell off mascara, plus they put in a photo advert plus the word mascara in their keywords, without having virtually any content for this. Well then being listed while the last of the last of your last for anyone looking for “mascara”. So because of this lesson the formula is usually:
“Content+Keywords in the content+Keywords in Meta tag. ”